Effective storytelling involves a deep understanding of human emotions, motivations and psychology in order to truly move an audience and this is what Mr. Peter Veigas and his team exactly did by narrating a story based out of a typical Indian set-up but with an amusing end to it. The story was written by Padma Shri Vijaydan Detha in Marwadi and then translated in Hindi and eventually into English. This team demonstrated to our students, why storytelling is called an art and why it has become a crucial component of most of the Marketing campaigns. Since, Mr. Peter is the person who pioneered Pune’s Storytellers Group, towards the end of the session, he welcomed all those who are interested to join this group.